navigate massive volumes of data
It ended up taking me 19 years to learn how to mine for meaningful data and uncover valuable connections between seemingly disparate pieces of information.
Even among my moments of glory, there were full-blown disappointments. I built some plans in my early days where I depended on my understanding of the situation and defended them with my ability to persuade the leaders through good presentation skills and creative ideas. This worked until I developed a plan that aimed to break strong belief physicians had and it was a failure.
Finally, in 2014, I arrived at a deeper understanding of how to map market opportunities, overcome biases in the choices that I made along the marketing plan, and mobilize the organization to bring these strategies to life. This had been mysterious to me and my team for years – revealing trends and clues that led me along a new journey.
My newfound approach gave me success in local, regional, and global settings. With each passing year, I have tested and refined my approach – moving from a bullet-proof strategy to one that is cannonball-proof.
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